Poland is a market belonging to the Central Europe North Area, which, apart from Poland, includes Germany, Austria, Switzerland, Lithuania, Latvia and Estonia. We implement our strategic goals within the area in such a way as to lead the business to growth, face new challenges and create unlimited development opportunities for our employees.
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In Poland BAT consists of three companies: BAT company based in Warsaw is engaged in distribution and marketing activities, a production company based in Augustów and CHIC Group, a company managing the largest distribution and sale network of electronic cigarettes in Europe (eSmoking World), a liquids factory for electronic cigarettes in Ostrzeszów (eSmoking Liquids) and a modern research and development center eSmoking Institute, located in Poznań.
The BAT factory in Augustów is one of the most important production plants of the BAT Group in the world. Thanks to continuous investments, the factory is developing dynamically and it’s one of the most modern in the European Union.
Only in the last three years, approximately 650 million PLN has been invested in the development of the Augustów factory. Thanks to the expansion, the production capacity of the plant increased by 50% during this time. Currently, the factory produces approximately 50 billion cigarettes annually, 75% of which is intended for export and goes to approximately 50 markets around the world. In terms of size, it is the second largest production plant of the BAT Group in the world.
The eSmoking Liquids factory of electronic cigarettes belonging to BAT is located near Wrocław. Part of the production also goes to foreign markets.
From 2017, our Warsaw office has become not only the heart of a commercial company in Poland, but also the headquarters of a leading market in a new structure of Central and Northern Europe (referred to as NCEA – Northern Central European Area).
This change strengthens our position and creates international development opportunities for our employees. In our Warsaw office work employees of various fields and levels: specialists, junior managers, managers who are managing the company and those who are supporting our Sales Force in field. Combined, the office and the Field Force Sales employ about 900 people.
We want to provide high-quality products that meet the diverse needs of our clients, which is why we focus on development by investing in Poland for over a decade.
We are currently second company in the Polish market in terms of retail sales, and are the first international tobacco company in Poland to have introduced a new sales model – direct sales to several dozen thousand points of sale.
The Augustów factory is one of the key British American Tobacco factories in the world. A comprehensive production process takes place here: from delivery of tobacco leaves to production of the finished product.
Every year we manufacture about 50 billion cigarettes; our processes are highly varied and we pay great attention to the excellent quality of each of the brands.
The heart of the Augustów factory is the production department, along with the quality, logistics, scheduling, and engineering departments. We work with experts in the field of new technologies, including specialists from different countries and cultures. We focus on implementation of modern technologies and continuous improvement of our staff.
Our Augustów site employs about 1 300 people. We are a leader in the implementation of new quality standards. All areas of the plant’s operation (including production, distribution, and management processes) are carried out in accordance with implemented standards of the Integrated Management System, which includes ISO 9001 (quality management), ISO 14001 (environmental management), and OHSAS 18002 (health and safety management).
The CHIC group joined the BAT structures in Poland in 2015. The group consists of:
Chic sp.z o.o. running eSmoking World, which is the largest multi-brand e-cigarette sales network in Europe.
eSmoking Liquids sp.z o.o. one of the most modern production plants specializing in the production of liquids with nicotine for electronic cigarettes, which is located in Rojów near Ostrzeszów.
And the eSmoking Institute, a modern research and development unit based in Poznań.
By building on our strong foundations, we will build a better tomorrow for consumers, employees, shareholders and society.
Our purpose is to build a better tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.
BAT’s evolved strategy is about anticipating and satisfying the ever-evolving consumer: providing pleasure, reducing risk, offering and increasing choice and stimulating the senses of adult consumers worldwide.
We will evolve our growth model through the development of our portfolio in tobacco, nicotine and beyond, meeting our consumers’ evolving needs for enjoyment and satisfaction.
As consumer preferences and technology evolve rapidly, we rely on our growing global network of digital hubs, innovation super centres, worldclass R&D laboratories, external partnerships and upcoming corporate venturing initiative to stay ahead of the curve.
Sustainability has always been important for us. We understand our global impact, and as a result, we are moving to business where sustainability is front and centre in all that we do.
Creating a better tomorrow involves the implementation of a number of ambitious goals from our sustainable development agenda and reflects changes taking place in our external environment (including achieving carbon neutrality or reducing the use of plastic packaging).
Our ambition is to increasingly transition our revenues from cigarettes to non-combustible products over time. We aim to achieve at least £5 billion in New Categories revenues in 2023/2024.
We now have a business with a new corporate identity that reflects our company today and our journey ahead. We are becoming a business that defines itself not by the products it sells but by the consumer needs it meets.
A key driver to delivering our purpose to build A Better Tomorrow is our ethos, which guides behaviours across the entire BAT Group.
Our ethos is about being bold, fast, empowered, responsible and diverse to create a future-fit culture at BAT. Developed with significant input from employees, our ethos is the thread that must run through everything we do and how we do it. We believe it empowers our people, fosters a vibrant and rewarding workplace and promotes sustainable long-term value.
For our long-time employees and those who have more recently joined, we are inspiring an ethos that is responsive to constant change, embodies a learning culture and that is dedicated to continuous improvement.
Dream big –with innovative ideas.
Make tough decisions quickly and proudly stand accountable for them.
Resilient and fearless to compete.
Speed matters. Set clear direction and move fast.
Keep it simple. Focus on outcomes.
Learn quickly and share learnings.
Set the context for our teams and trust their expertise.
Challenge each other. Once in agreement, we commit collectively.
Collaborate and hold each other accountable to deliver.
Value different perspectives.
Build on each other’s ideas, knowledge and experiences.
Challenge ourselves to be open-minded recognising unconscious bias.
Take action to reduce the health impact of our business.
Ensure the best quality products for our consumers, the best place to work for our people and the best results for shareholders.
Act with integrity, never compromising our standards and ethics.
The BAT Group is a global concern and maintains a leading market position in many categories of consumer products. Founded in 1902, employs more than 53,000 people worldwide, operates in over 180 markets and has factories in over 40 countries.
The Group’s global business is divided into four regions and covers over 150 million consumers and 11 million retail points of sale, with a balanced presence in both high-growth emerging markets and developed markets.
BAT’s portfolio comprises combustible tobacco products, such as cigarettes, alongside a range of non-combustible products. These include New Categories of potentially reduced-risk products –vapour and tobacco heating products and modern oral products, including tobacco-free nicotine pouches –as well as traditional oral products, such as snus and moist snuff.
The Group’s headquarters are in London and the company is listed on the London Stock Exchange. In 2019, the Group generated revenue of £25.8 billion and profit from operations of more than £9 billion.